Alberto began his career in the mid-1990s, working in public relations agencies and press offices before gaining in-house experience as a corporate press officer. He subsequently returned to consultancy, specialising in media relations for leading Italian and international financial institutions. In 2001, he founded Lob within an Italian integrated communications group. In 2016, he acquired full ownership of the company, accelerating its growth in both public relations and strategic content creation.

For almost three decades, Giagi has been a strategic media relations consultant specialising in the financial services industry.
Alongside his management responsibilities at Lob, he develops communication strategies in close collaboration with the firm’s operational teams, helping clients navigate the increasing complexity of financial markets, address industry-specific challenges and manage reputational risk.

Federica is a corporate communications professional with more than twenty years of experience. Following senior roles as Head of External Relations at Azimut and Head of the Press Office at Borsa Italiana for over a decade, she now advises companies and senior executives on reputation management, thought leadership and corporate storytelling strategies, leveraging an extensive network of media and stakeholder relationships.

Luca is a freelance journalist with more than twenty years’ experience in corporate and financial communications. He began his career at Bluerating.com, contributing to the launch of Advisor magazine, before joining TopLegal, Italy’s first publication dedicated to the business law sector. Today, he advises companies and senior executives on communication strategy, media relations and thought leadership, with particular expertise in the financial, legal and real estate sectors.

A professional journalist, Roberta has spent more than thirty years covering business, finance and innovation. Following her experience in financial journalism with Class Editori, Bloomberg and Mondadori, she joined Lob in 2016, where she leads the development of corporate publishing, content marketing and brand journalism projects for companies and institutions. She oversees the creation of corporate magazines, blogs, newsletters, podcasts and integrated editorial strategies across multiple channels.

A professional journalist specialising in business and finance, Ilaria spent more than twenty years in the newsrooms of leading financial publications within the Class Editori and Mondadori groups before moving into digital communications. At Lob, she combines her journalistic expertise with strategic content marketing and brand journalism, developing communication programmes that span every channel – online and offline – and every content format, from social media, podcasts and vodcasts to blogs and corporate magazines. Her goal is to help companies evolve into true media companies, capable of communicating with authority and consistency across every touchpoint.